LeBron James Miami Heat Bound or LeBron Brand Bound?
LeBron James has a twitter account. Heck, he even launched a Facebook profile page as well. What is LeBron James missing?
Oh yeah, it’s an NBA Championship ring.
Articles covering the destiny of King James continually focus about how LeBron will abandon $30 million if he heads to Miami and how he risks deluding his brand as a result of possessing a supporting cast featuring Dwyane Wade and Chris Bosh.
How in the world could this combination of NBA All Stars do anything but be a marketing team’s dream? It’s enough to leave everyone, LeBron included, scratching their heads.
Seriously dude how much can somebody love themself?
Is LeBron self-absorbed to the degree that even he can’t fathom the fact that his best opportunity at winning multiple rings in rapid succession should automatically come second to any branding strategy? It should be nothing less than his prime directive focal point.
People love winners. When all else fails in someones life, people forget everything bad that was said, or even in extreme cases (cough cough), they forget something like a highly publicized rape case involving arguably the best player in the NBA.
Hint, he just won his fifth ring this year, and he has changed his jersey number twice. If you have not figured that out yet, you might be a member of LeBron’s marketing team.
LeBron should seriously question his brand marketing ideals. Either it’s marketing experts providing ill advice for their own greed and profit, or it’s James’ own gigantic ego overriding all wise and sensible moves to follow his narcissistic needs and desires to focus more on money and his own brand then on winning.
Either way they are eluding the main aspect of successfully branding a star athlete.
People love winners.
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Thu, Jul 8, 2010 by Adam Sedie
Free Agents, News