Chris Paul to China: The Nike promotional invasion????
Chris Paul is heading back to China. He enjoys the “bigger than life”-way he is treated there.
According to news sources, he feels like he is a member of the Beatles.
Nike and the Jordan brand are utilizing their players popularity in China–adding a “Chinese flair” to their shoes.
Selling shoes in China baby! Oh yeah! (Credit: picapp.com)
A Protect the Paint writer recently returned his pair of CP3 II, as he felt they sucked. However, they are likely better than a pair of Starbury or Protégé sneakers.
Is this Nike piggybacking on the NBA’s attempt to capitalize on the world’s largest demographic? We think so. First was Kobe, and now Chris Paul? Is Dwyane Wade next? Maybe Yao would have been better off wearing Nike.
Is this brand Jordan’s version of the British Invasion? Bringing over NBA stars for a clinic is nice, but the Chinese want live NBA action. If Nike and the NBA want greater success in their pursuits, they need to plot a course better than basketball clinics.
Basketball clinics are nice and all, but lets face the simple fact that the Chinese blew the world away in how well they put on the Olympics. What this means is that China, if give the opportunity, would create something extraordinary to accommodate a regular season NBA game.
How about having multiple regular season games? Extend the NBA season by starting 1 week early, and use the NFL bye week rotation to allow 4 teams to be in China throughout a decent portion of the regular season.
Better yet: how about an All-Star game? If you want real expansion, give the people you are trying to sell basketball something worth buying.
I wonder which Beatle I would be...... (Credit: picapp.com)
An All-Star game in China would be far more successful and lucrative than one in Dallas Stadium. Don’t think anyone in the states would care that much.
At the very least, Nike and the NBA need to sort out a way to have regular season games in China.
This would be a major step towards converting the Far East to regular NBA parishioners subscribing to the NBA Package (if China allows that) and buying Nike.
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Mon, Aug 3, 2009 by Adam Sedie
News, Opinions